TBL introduces new 500ml can as it eyes greater market share

What you need to know:

  • “It is the first 500ml can for a Tanzanian beer brand and is intended to bring convenience, affordability and great taste all in one for the Safari Lager drinker.

Dar es Salaam. Tanzania Breweries Limited (TBL) Group has launched its first 500ml beer. “It is the first 500ml can for a Tanzanian beer brand and is intended to bring convenience, affordability and great taste all in one for the Safari Lager drinker.

The can will be available in the market from August 26 2016,” said Safari Lager brand manager Mrs Edith Bebwa Nasuwa at the weekend.

The new can of Safari is distinctly made to accompany the vibrant Tanzanian man on every journey through life.

It can easily and conveniently be purchased on one’s way home from work, or carried on a road trip whenever needed,” she added.