SportPesa nominated for prestigious UK football awards

What you need to know:

  • SportPesa, a giant gaming firm, has earned a slot in the finalists’ list for Partnership of the Year after Hull City’s tour of Kenya, where they took on SportPesa Premier League side, Gor Mahia, in a friendly match on May 13.

Dar es Salaam. SportPesa’s partnership with English Championship club Hull City has received thumbs up in this year’s UK Football Business Awards, earning a slot in the finalists’ list for Partnership of the Year.

This comes after Hull City’s tour of Kenya, where they took on SportPesa Premier League side, Gor Mahia, in a friendly match on May 13.

The match rekindled memories of 20 years ago when Kenya’s Harambee Stars played against Nigeria’s Super Eagles in a packed stadium.

Just like the 1997 match, the 60,000-seater Moi International Sports Centre Stadium in Nairobi was packed to capacity for the clash, with tens more lining up the roads leading to the venue to catch a glimpse of the Hull City players after the game.

The reputable Football Business Awards recognise and honour organisations that support the success of football globally.

The winners will be announced at a gala dinner scheduled for November 22 in London.

“This is a befitting honour for SportPesa. The Hull City in Kenya tour was a highly successful event that gave Kenyans a sense of pride and increased belief in local football talent which was in great display during the match,” commented SportPesa CEO Ronald Karauri.