Dar es Salaam. It was something that they touched on during the Multichoice content showcase last year and now it seems they are ready to deliver on it.
Speaking to The Beat from Johannesburg Zee World’s head of marketing Linda Oliphant said they were looking forward to launch the Kiswahili channel in East Africa very soon.
This according to her will open up a world of entertainment to East Africa like never before with the availability of Bollywood in Kiswahili.
“Just like in every market where we go our first and most important step is research and content selection. Without these two things there is no channel. Next we partner with companies who help us customise our content for the market we are entering into,” she said
She added: Parallel to the above process we engage with distributors who will carry the channel. Once we have all the above in place and all contracts are signed and sealed, we will then proceed to launch the channel. We are currently looking at launching the channel in 2017.
According to her the past one year has been very exciting at Zee World a period that saw them launch Zee Magic French channel.
Zee Magic is available in Francophone Africa and was launched 1 October 2015 and a month later in Indian Ocean Islands on the 5 November 2015.