HomeEmailContact UsEast Africa Business
Tanzania News - The Citizen
Home Magazines Woman Hunt Cupid down and shoot him
Hunt Cupid down and shoot him  Send to a friend
Saturday, 11 February 2012 11:54

Yawn. I have just one sentiment when it comes to Valentine’s Day, and that is it – boredom. Not because I don’t like love. I do, sincerely and with all my heart. But because the 14th of February stopped being about love a long time ago. These days, it’s all about cards, candy and cold hard cash. ‘Lovers’ crumble under crippling financial pressure, not because they’re in love (even though they might be), but because it’s the thing to do.

We make such a big deal over Valentine’s Day, not because we love the ones we’re with, but because we’re programmed to show affection during this period. And that affection must be material. So in actual fact, we’re programmed to show evidence of affection. I can just imagine a short, squat, oily little man, rubbing his stubby little fingers together gleefully, at the news of massive Valentine’s Day profits. In my mind, capitalists are always short, squat and oily.

And heartless too, because as they spin their wheels of fortune, churning out meaningless merchandise for the masses, in the real world, lovers everywhere are in a state of flux after a multitude of Valentine’s Day related incidents.

She was expecting an iPhone but he gave her a romantic novel. He thought she would surprise him with a trip out of town but she sent him flowers. She was really hoping for some Tanzanite jewellery but he bought her a synthetic mood ring.
He wanted a subscription to Men’s Health magazine but she got him an exercise video. And perhaps worst of all, she was sure he was going to propose but he took her out to a nice dinner - complete with flowers, champagne and candlelight - and broke up with her. The capitalism machine makes sure that these transactions of the heart are billed. No Valentine’s Day mistake goes unpaid for. And every joy is measured in shillings and cents.

It may have started off as a symbol of a dead saint’s undying love for his jailor’s daughter – or whatever - but now it is little more than a symbol of rampant commercialism. We manufacture warm, fuzzy feelings of love for each other to match gifts that are manufactured in China.

But it’s not all doom and gloom. It’s not entirely impossible to be genuine on Valentine’s Day - there is a small window of possibility that is available to those who have been showing evidence of their love all year round, both in cash and in kind.


Because we’ve embraced the 14th day of February as the designated day for lovers, Mr. Short and Squat has convinced us that we must save our best acts of love for that 24-hour period, but dearly beloved, that is an outright deception. Today is as good a day as any to show someone you love them. And if you can do that today, then come next week Tuesday you deserve any outlandish celebration of your choice.

Love and light,
Julie

This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Add this page to your favorite Social Bookmarking websites
Reddit! Del.icio.us! Mixx! Free and Open Source Software News Google! Live! Facebook! StumbleUpon! TwitThis Joomla Free PHP
 

Add comment


Security code
Refresh

Banner
Banner