Saudia tops best brand ranking in Saudi Arabia

Jeddah. Saudia, the national flag carrier of Saudi Arabia, has topped YouGov’s Best Brand Rankings in the Kingdom of Saudi Arabia for the third consecutive year, achieving a remarkable score of 59.4.

YouGov's evaluation was based on an index score that measures the overall brand health calculated by taking the average of the impression, quality, value, satisfaction, recommendation, and reputation scores of a company for the full year.

The vice President of marketing at Saudia, Essam Akhonbay, said the recognition is a testament to Saudia's unwavering commitment to excellence and customer satisfaction, and it is an honour to witness the successes of Saudia year after year.

“Achieving the top rank in this highly regarded index reflects our brand’s reputation as a carrier of choice. It mirrors our expertise in understanding and addressing the needs of our guests and providing them with best-in-class services," he said.

Saudia's consistent top ranking aligns with its dedication to meeting and exceeding customer expectations. It also reaffirms the airline’s mission to serve as the Wings of Vision 2030, connecting guests from over 100 destinations across four continents.

Saudia has invested significantly in upgrading its aircraft and currently operates one of the youngest fleet. The airline serves an extensive global route network covering around 100 destinations across four continents, including all 28 domestic airports in Saudi Arabia