Serena Hotels named Africa’s top hotel brand at world gala

Tuesday April 19 2016

Serena Hotel  

Serena Hotel   

By Adam Ihucha @AdamsIhucha

Arusha. Serena Hotels has taken the title of Africa’s leading hotel brand, during the World Travel Awards Africa and Indian Ocean gala ceremony 2016.

The recent red carpet event was hosted by Diamonds La Gemma dell’Est on the northern tip of Zanzibar, with hundreds of industry leaders in attendance.

“It was a memorable night for Serena Hotels, East Africa’s leading hotel group, after scooping 12 awards including the top Award, Africa’s Leading Hotel Brand at the 2016 World Travel Awards,” reads the Serena Hotels’ statement. Regarded as the “Oscars” of the travel industry according to the Wall Street Journal, the World Travel Awards acknowledge, reward and celebrate excellence across all sectors of the global tourism and travel industry.

Serena Hotels bagged top honours with Nairobi Serena Hotel named Africa’s Leading Green Hotel. This is the second time that the hotel has won this award, an acknowledgement of the hotel’s and the group’s continued commitment to sustainable business practices.

In Uganda, Lake Victoria Serena Golf Resort and Spa won the award for Uganda’s Leading Presidential Suite. And now guests staying at Lake Victoria Serena Golf Resort and Spa can look forward to a whole new experience with the opening of its state of the art golf course facility, 9-hole soon to 18-hole with spectacular views of Lake Victoria.

In Tanzania, Serena Tanzania stands tall with four awards, with Dar es Salaam Serena Hotel recognized as Tanzania’s Leading Business Hotel, besides the honour of having “Tanzania’s Leading Hotel Suite”. Zanzibar Serena Hotel, in Stone town on the island of Zanzibar is ’Zanzibar‘s Leading Hotel’ and Tanzania’s ‘Leading Boutique Hotel’.


In Rwanda, for the 5th year in a row, Kigali Serena Hotel retained its top position as Rwanda’s Leading Hotel. In Mozambique, the Polana Serena Hotel, one of Maputo’s most majestic architectural gems, won two awards Mozambique’s Leading Hotel as well as Mozambique’s Leading Presidential Suite.