Kwese Sport, TBC to broadcast World Cup live

Tuesday May 15 2018


By Majuto Omary @majutoy2k

Dar es Salaam. Kwese Free Sports (KFS) Tanzania has partnered with Tanzania Broadcasting Corporation (TBC) to broadcast live the 2018 FIFA World Cup scheduled to start from June 14 to July 15 in Russia.

KFS Tanzania General Manager Joseph Sayi said the two media outlets will broadcast 32 matches, including all African teams’ matches, quarter, semi and the final match.

Also, the two television stations will broadcast the kick off on June 14. KFS is available through StarTimes channel 103, Continental channel 07 and Ting channel 36.

“Sports is one of the biggest players in the entertainment industry in Tanzania and the world at large. For this reason we, KFS Tanzania, are delighted to provide our viewers with an opportunity to watch the most anticipated sports event in the world.

“Showing our commitment towards promoting sports and entertaining our viewers, we are bringing the 2018 FIFA World Cup into their living rooms for absolutely no cost,”

“ The FIFA World Cup is the biggest, globally most watched sport event with 3 billion fan base, which gives advertisers atruly rare branding opportunity of the decade in this 0nce-every-4 years opportunity”, said Sayi.

Sayi said they had thrilled to achieve the important milestone and an absolute pleasure to bring this renowned tournament to the TBC viewers.

KFS’s marketing manager, Gillian Rugumamu said being the only free-to-air sports channel in the country, KFS has established a strong reputation for producing, sourcing and airing the best local, pan-African sports and international sports content that resonates with the Tanzanian audiences.

“We are delighted to bring the 2018 FIFA World Cup for free in the Tanzanian market and we expect this move will help grow and broaden our audience base and increase engagement on air and across all our platforms. This step sets a new standard for the choice of content available in Tanzania as well as revolutionize the market by breaking an age-old monopoly with respect to the FIFA World Cup and the local competition,” said Rugumamu.

TBC’s Director of Marketing, Daphrosa Kimbory, said they were looking forward to working with KFS Tanzania, as they were connected to millions of Tanzanians who would be watching the 2018 FIFA World Cup tournament through our channel for free.

 “We are delighted to give Tanzanians free access to the most anticipated, most loved and the most watched tournament in the world. Providing them with the best viewing experience in the comfort of their homes” said Kimbory.