Simba and MobiAD sign a Sh500 million youth teams development deal

Dar es Salaam. Football giants in the country Simba Sports Club have signed a two-year deal worth Sh500 million with an innovative mobile advertising firm known as MobiAd Africa Tanzania Limited for youth teams development.

The deal was signed yesterday in Dar es Salaam by Simba Chief Executive Officer (CEO) Iman Kajula and CEO of MobiAd Rumisho Sikoni.

Speaking after the signing ceremony, Kajula said the deal means Simba are going to have a very strong youth programme will generate players for the club’s next generation.

He said, through the programme, they will scout many young players, who will join the team’s academy under qualified coaches.

Already Simba have appointed their former player and assistant coach Selemani Matola to manage the youth programme.

For his part, Sikoni said their firm is passionate about sports and recognizes the importance of investing in the youth.

He said as a responsible resident company, they are committed to supporting the development of young people in Tanzania and helping them to reach their full potential.

According to Sikoni, their sponsorship will provide much-needed resources for the youth club, including equipment, coaching, and meeting other expenses associated with running a successful youth sports programme.

“MobiAd Africa Tanzania Limited hopes this sponsorship will inspire young people to pursue their passion for sports and help them develop skills that will serve them well in all areas of their lives. We are thrilled to be able to support the local youth club with this sponsorship in Simba Sports Club,” said Sikoni.

He said they believe that sports can transform lives and bring communities together and by investing in the youth, they are investing in the future of the country.

“We are excited to partner with one of the biggest clubs in Africa, Simba. Our own slogan to realize this is ‘The future is here’.

“MobiAd Africa Tanzania Limited is committed to positively impacting Tanzania through Simba Sports Club, and this sponsorship is just one way that the company is fulfilling that commitment. The company believes that by working together with Simba Sports Club, we can create a brighter future for all,” he said.