Kili marathon 19-year consistency hailed
What you need to know:
- Water table sponsors include- Uniliver Tanzania, Simba Cement, TPC Sugar, Kilimanjaro International Leather Company Limited, Kibo Palace Hotel and official suppliers include Garda World Security, Keys Hotel and CMC Automobile.
Kilimanjaro Marathon stakeholders have hailed the brand’s consistency for the last 19 years which has seen the event grow from 500 athletes to over 10,000 runners.
The race, recognized in the sporting calendar of International Amateur Athletics Federation (IAAF), brought together more than 10,000 male, female and young runners from more than 55 countries.
Speaking after this year’s event that took place in Moshi at the weekend, George Mchome says that he has in nine years been consistently taking part in the 21km race (Tigo Half Marathon) and the organisers have been keen to develop the race annually to the international standards adding that Kilimanjaro Premium Lager’s consistency in sponsorship has played a key role in this development.
“What is more important is that since it is internationally recognized, it gives a good platform for runners to be invited in other international events as well as qualifying for Olympic Games,” said Mchome, who runs for Kili Runners Club.
Another runner from Estonia, Kaarel Pehk said that Kilimanjaro Marathon is enjoying a good atmosphere with a free viewing of Mount Kilimanjaro, the highest mountain in Africa.
Speaking before the prize giving at Ushirika College ground, Kilimanjaro Premium Lager’s brand manager, Irene Mutiganzi said it has been a privilege for her firm, Tanzania Breweries Limited (TBL) sponsoring the event in two race categories, the main race and the 5-km race through Grand Malt. She hailed up the winners, participants, organisers and coordinators for the beautiful race ever.
She was also impressed by a magnitude number of participants from more than 55 countries, making the race as the among the greatest, not only in Tanzania, but African continent.
She said that her brand has made a huge effort to promote the race for the last 19 years and through their so-called ‘Twenzetu Kili’ campaign, they boarded a train from Dar es Salaam to Moshi specifically to create awareness through advertisements.
Other sponsors include Tigo Tanzania ( 21km) and energetic drink ,grand malt that sponsors 5-km Fun Run.
Water table sponsors include- Uniliver Tanzania, Simba Cement, TPC Sugar, Kilimanjaro International Leather Company Limited, Kibo Palace Hotel and official suppliers include Garda World Security, Keys Hotel and CMC Automobile.
