Franchisees, however, are generally gullible, taking things for granted, making decisions too hastily and are easily excited at the initial stage of staring up a franchise.
A franchise agreement must therefore balance the franchisor’s need to control the franchise with the value of their intellectual property with the franchisees’ inherent need to manage their businesses and protect their investment.
It is not the document on which to save money by copying a “standard” franchise agreement or for “boilerplate” legal work.
