GUEST COLUMNIST: As 2019 unfolds, key issues that will most likely affect companies

In 2019, business leaders will need to spend more time thinking about integrating and serving the new generation whereby most of whom have never known life without internet or social media. Zoom Tanzania and Brighter Monday CEO Mili Rughani says for both their businesses they are constantly evaluating Gen Z’s behaviors, spending patterns, work culture, learning approaches, passions and trends they follow. Their attitudes and priorities are characterized by the attitude of born free, equal opportunity, change driven, ability to challenge status quo and having their voices heard. Mili who also spends time with Rotaracts (young adults and Gen Z’s who join Rotary) says whilst many youth across Tanzania and also Africa are yet to experience the basics such as reliable electricity, adequate sanitation, dependable education and digital technology – they are willing to embrace more disruption and be involved in co- creating the world, it is indeed unfortunate we do not have enough employment and entrepreneurship opportunities to maximize on their potential. The reality is Gen Z’s born between 1995 and early 2000’s will continue to become a bigger part of business and society decisions – and therefore, there is a pressing need to wake up to this reality more consciously and create policies, and strategies that are reflective of this emerging trend.

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GUEST COLUMNIST: As 2019 unfolds, key issues that will most likely affect companies

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