Mobile money campaigns pay off in scramble for customers
What you need to know:
Pesa ni M-Pesa (money is M-Pesa), Tigo Pesa ni Zaidi ya Pesa (Tigo Pesa is more than just money), T-Pesa’s Rudi Nyumbani, Kumenoga (come back home, things have improved) and Airtel Money’s Hakatwi Mtu Hapa, Tuma Pesa Bure (no deductions here, send money for free) are among marketing slogans which telecom firms have come up with in recent months to grow their mobile money subscriber numbers.
