Alice Manupa, young Tanzanian female running a tour company

By Anganile Mwakyanjala

In the wilderness, the lioness often does all the hunting for the pride’s meal, and it is upon her to keep a watchful eye on her cubs lest harm come their way. These are some of the attributes that made Alice Manupa choose a lioness and cubs as her logo for her new Safari adventure company, which she founded a decade ago.

Alice started African Queen Adventures in 2013, after quitting the tour company she was working with. “I realised I could do it on my own,” she said. Her first clientele was Chinese tourists. When everyone was looking at the European and American markets, Alice went to China and wooed the Chinese with her marketing expertise. “My trip to China was very successful, and subsequently I expanded to Europe,” she said. Now her biggest clients are Israelites. She received a plane full of tourists from Israel periodically. “I get more than three planes full of tourists from Israel; I just received one in August with more than three hundred tourists,” she added. She also had many tourists coming from Russia before the war in Ukraine. During the covid epidemic, most of her clients came to Russia, which provided her with a lifeline during the lockdown.

Alice Manupa, young Tanzanian female running a tour company

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