Digital Marketing: Placebo effect strategy

What’s needed to bring price-conscious strategies in healthcare? The free market revolutionizes other industries much better.

From life-saving treatments to cutting-edge medications, the healthcare industry has started thriving innovatively.

However, healthcare-costs are still skyrocketing despite the use of drones, smartphones and other inventions.

What will slash down the costs? Three dimension technological solutions might simplify things.

However, there are signs of exponential advancements taking place in healthcare due to substantial increase in research and development expenditures from the private sector.

In Africa, one of the industries that might take advantage of exponential technologies could be telemedicine due to poor transportation infrastructure in rural areas. Telemedicine is the epitome of technology-driven healthcare serving as a literal lifeline for people without access to proper medical facilities.

Even smartphones have enabled patients to digital apps to google for symptoms and receive healthcare information.

The appointment of Dr Atul Gawande as a CEO for a new formed unnamed joint healthcare venture could be a game changer. As a practicing Surgeon and an author, he’s a typical polymath. In today’s digital economy, being the “jack of all trades, master of none,” seems to be stimulating.

Here comes a million dollar question “if being a generalist is ineffective and inefficient, how come successful brand owners are jack of all trades?” Polymaths always do a better job in putting together more brainpower and have the ability to figure out ways to solve problems.

It’s not a coincidence that multiple skills makes life better. Borrowing solutions from other industries could be key to becoming a polymath. It seems Dr Gawande’s article “The Cost Conundrum,” outshined other professionals, hence being picked by the three masters of branding and polymaths (Buffet, Bezzos and Dimon).

His curiosity made him borrow the checklist solution from the Pilot’s cockpit, leading to healthcare industry revolution. It’s said; checklist brought down patient-mortality rate by half while other complications by a third. Furthermore, he’s about to revolutionise healthcare again by slashing healthcare costs. Let’s wait and see.

He built a compelling narrative in his book “The Checklist Manifesto,” about checklist usage. With all the information and the contemporary difficulties, he changed mindsets. The checklist strategy is operating in parallel with artificial intelligence and other analytic tools capturing the consumers’ lifestyle and their online patterns.

How can healthcare borrow more functional tools from other industries exponentially?

Placebos work so well in the healthcare because Doctors make decisions emotionally thereafter justifying logically.

These placebo effects helps in patients’ quick recovery. It could just be a sugary pill(no antibiotics) or even injection water administered professionally. In other words, patients are cured using mindset psychology tricks.

Success is like a visualised picture or image. Imagine sickness in a matter of life and death where a surgery is a must. You have to choose one of the two available Surgeons! The first surgeon is poorly-dressed, shabby, overweight and looks like a meat-seller.

Conversely, the second one looks healthy, attractively-thin, with soft hands. He is picture you have in your mind. Which one would you pick?

Not surprisingly, the first Surgeon will never be picked Just because he doesn’t match mind picture, it doesn’t mean incompetence.

It could be the 10,000 hours principle of “deliberate practice” with a tight schedule has made him self-uncaring. Actually, he’s the best world-class Surgeon.

Why not? What about checking online for their success rates before choosing? It must address concerns like “how often do patients die in their hands; what about their adjusted mortality rates? ” It’s easy to choose the best Surgeon in the big data era.