How SAG is powering Africa’s innovation economy

Executive Editor

Mwananchi Communications Limited

What you need to know:

Today, SAG is a one-platform, three-sector, five-industry company delivering Go-to-Market, Innovation Lab, Digital Partners, Content Studio, and Venture Studio services

Bruno’s journey began with a recognition of a growing need for localised tech solutions and digital storytelling. The original firm, Smart Codes, laid the foundation for what would later become SAG—a multi-subsidiary enterprise now composed of five entities: Smart Codes – which helps products and services go to market, Smart Lab – which empowers learners, corporates, and startups to develop groundbreaking solutions impacting African communities, Smart Nology – digital transformation partner which helps build integrated platforms, Smart Studio – production house with expertise in visual and audio production, and Smart Foundry – builds and scales multiple in-house startups that address African challenges through strategic partnerships and impactful innovation. Together, they form a vertically integrated platform that operates in three focus areas—technology, communication, and investment—while servicing five core industries.

How SAG is powering Africa’s innovation economy

What you need to know:

Latest

EAC trade surges 37pc to $52.3bn as mineral exports drive growth

Tanzania steps up checks on weighing and measuring equipment to protect consumers

Samia to grace Great Lakes women parliamentarians’ conference

SGR passengers to get free heart screening worth Sh500,000

JKT puts digital patriotism at the heart of youth training

Sh4 billion wildlife management area gets new leadership in Manyara

In the headlines

EAC trade surges 37pc to $52.3bn as mineral exports drive growth

Ride-hailing safety gap exposed as drivers bypass crucial checks

British Airways returns to Tanzania with direct flights to Kilimanjaro and Zanzibar

Rostam Azizi challenges governments to earn investor confidence

What you need to know:

Tech guru unlocking infinite possibilities

Tanzania’s top tech players share pathways to success

EAC trade surges 37pc to $52.3bn as mineral exports drive growth

Tanzania steps up checks on weighing and measuring equipment to protect consumers

Samia to grace Great Lakes women parliamentarians’ conference

SGR passengers to get free heart screening worth Sh500,000

JKT puts digital patriotism at the heart of youth training

Sh4 billion wildlife management area gets new leadership in Manyara

EAC trade surges 37pc to $52.3bn as mineral exports drive growth

Ride-hailing safety gap exposed as drivers bypass crucial checks

British Airways returns to Tanzania with direct flights to Kilimanjaro and Zanzibar

Rostam Azizi challenges governments to earn investor confidence