Rising Woman: A woman’s drive in media impacting people’s lives

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At just 18 years old, Jacqueline co-founded Highlands FM for the sole purpose of bridging the Southern residents with development. At only 29 today, she has successfully been part of the transformation that the Southern regions of Tanzania are witnessing

She recalls that When they started the radio station, they did not just want to be a normal commercial radio, they wanted to be a radio that could provide and share the community’s information in hopes that it would lift them from the current situations, there plan was to be the link the southern region to Development by providing the community with information that could lift them from any situation that poses a threat to their societal development. Jacqueline says, “As we began, we created all sorts of programmes.Programmes that educated the masses on the use of financial institutions. Programmes on healthcare, nutrition, agriculture as well as programmes like live debates that enabled local communities to have platform to discuss government budgets, strategies with their local governments, these programmes made our radio quite popular as it had never been done before in the region, the live debate platforms invited Regional commissioners, district commissioners and District executive directors, spiralling accountability and transparency across Southern Tanzania and enabling the local Tanzanian to participate in decision making alongside their leaders. As we saw how beneficial programs of the sort were, we continued designing similar programs in different sectors so as to challenge common community setbacks, till now we have visited more than 30 districts in Southern Tanzania and ran more than 50 Live programs in Southern Tanzania alone”.

Ms Jacqueline and company have been through a lot of challenges as a business the top being them learning that most of their listeners were in rural part of the South, and sadly as much as they were trying to sell goods on our airwaves, they learned that one cannot sell goods to a man who cannot afford it leading them to a new turning point as a business. “The first we had to ensure our listeners had an income and economic activity they aligned with, we had to perform a series of programs that dealt with all matters affecting income earners in the region, and as we carried out the research four years later, we learned that our listeners now had a reasonable income.” This eased the relationship highland FM had with its listeners and eventually they were more informed on income generating activities and were more active than before, they also recognize the financial institutions and government efforts in the region which they worked alongside with to ensure their listeners were well aware of opportunities instore for them.

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Rising Woman: A woman’s drive in media impacting people’s lives

What you need to know:

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