Prime
Diamond Platnumz shares his secret to success in the Tanzanian music scene
What you need to know:
- Diamond Platnumz has revealed the secrets to his success after not only creating his own path, but also being willing to take the risks necessary to keep evolving in an ever-changing industry
Dar es Salaam. Talking about Bongo Flava music on the global stage, Diamond Platnumz is one of the names that inevitably stand out.
He’s not just a star but also the face of Tanzanian music, leading the charge to introduce Bongo Flava to the world.
While many artists continue to rise, none have quite cracked the formula for global dominance the way Diamond has.
Diamond Platnumz revealed the secrets to his success after not only creating his own path, but also being willing to take the risks necessary to keep evolving in an ever-changing industry.
Yet, it’s not just hard work that has set him apart—there’s something deeper, something few people truly understand.
A secret that Shu hit-maker himself has shared about his success: his relentless commitment to learning.
“When I started out, my music was very different,” he recalls.
Yet, even from those early moments, it was clear that Diamond had the potential to break boundaries.
And he did—those hits catapulted him to national fame and laid the foundation for his rise as an international force in Bongo Flava.
As time went on, Diamond’s sound began to evolve, reflecting his growth as an artist.
From Amapiano-inspired tracks like Komasava to collaborations with global stars, Diamond continuously expanded his musical range.
“Now, I can do different sounds; I can experiment with anything, whether it’s Amapiano or something else,” he shares.
This flexibility, this openness to exploring new genres and styles, has been key to Diamond’s global appeal.
Every day, Diamond Platnumz makes it his mission to stay ahead of the curve.
For him, learning is key to maintaining his position in the industry.
It’s this constant pursuit of knowledge that sets him apart from his peers.
He’s someone who doesn’t just focus on what he knows; he strives to know more, understand the changing tastes of fans, and be attuned to emerging trends.
In his recent interview with Trace, Diamond explained; “For an artist to maintain their status, they must learn new things every day because the world is always evolving.”
It’s this mindset that keeps him at the top, continuously producing hits and pushing Bongo Flava to new heights.
Thinking back to Diamond’s early hits like Kamwambie and Number One, fans can see the growth of his sound.
These tracks were different from what he’s known for today, marking the beginning of his musical evolution.
While many artists can get stuck in a formulaic sound, Diamond’s ability to adapt and innovate has kept his music fresh and relevant.
But it’s not just the success that comes with innovation that Diamond speaks about—it’s also the inevitable failures.
He admits that the process of learning is not always easy.
“It’s not that easy, honestly,” he confesses.
“But once you’re open to learning and growing, anything is possible.”
Diamond sees failure as part of the journey, a stepping stone towards perfection.
“I don’t mind getting things wrong. The more I fail, the more I improve,” he shares.
This resilience, this willingness to fail and learn from mistakes, is what keeps him at the top of the game.
The secret is simple: learning, adapting, and evolving.
And as long as he stays committed to that path, there’s no doubt that Diamond Platnumz will continue to be a global icon and the face of Tanzanian music for years to come.