‘Kila Hatua Mixx’ campaign launched to boost financial inclusion in Lake Zone
Mixx Commercial Director, Mr. James Sumari (centre), Yas's Zonal Director for the Lake Zone, Mr. Joseph Mutalemwa (right), and Mixx Head of Merchants Justine Lawena (left) press a tablet to launch the ‘Kila Hatua Mixx’ campaign for Lake Zone residents during an event held yesterday in Mwanza Region
Mwanza. Residents of the Lake Zone have been introduced to the ongoing Kila Hatua Mixx campaign, an initiative aimed at deepening financial inclusion and empowering more Tanzanians to participate in the digital economy.
Speaking at the launch, YAS Lake Zone Director, Joseph Mutalemwa, said the campaign is designed to ensure Mixx by YAS clients have access to reliable financial services that can strengthen businesses and improve livelihoods.
“Mixx has been a key platform in our economy for 15 years, enabling over 20 million Tanzanians to complete transactions worth nearly TZS 6 trillion,” Mutalemwa said. “Through our network of more than 200,000 agents, we’ve indirectly created jobs for thousands of young people and provided secure payment solutions to more than 500,000 businesses.”
He added that Mixx has evolved beyond being just a financial service to become a trusted partner, offering tailored solutions to everyday challenges. Services such as Bustisha, Nivusheplus, Kibubu, and Lipa kwa Simu address daily financial needs, ranging from emergency loans and savings to investment and secure payments.
Mixx Commercial Director, James Sumari, highlighted the company’s broader vision of creating an inclusive digital ecosystem.
“As we launch the Kila Hatua Mixx campaign, we’re working to build a fair, safe, and easy-to-use digital environment for every Tanzanian,” he said. “This is a shared journey to reach underserved groups—small-scale entrepreneurs, farmers, youth, and women—helping them achieve their personal and business goals.”
The campaign also underscores the crucial role of women and youth in driving the digital economy, providing them with access to financial tools that simplify business transactions, expand opportunities for loans and savings, and encourage investments and insurance uptake.
