Airtel Africa partners with Publicis Groupe Africa to drive integrated marketing across 12 countries
What you need to know:
- The appointment follows a competitive and comprehensive pitch process and marks a significant step in Airtel Africa’s commitment to delivering consistent, creative, and data-led brand experiences tailored to diverse audiences.
Johannesburg. In a major development set to redefine brand communications across the continent, Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key African markets.
The appointment follows a competitive and comprehensive pitch process and marks a significant step in Airtel Africa’s commitment to delivering consistent, creative, and data-led brand experiences tailored to diverse audiences.
The partnership will cover Congo Brazzaville, the Democratic Republic of the Congo (DRC), Niger, Chad, Gabon, Kenya, Uganda, Rwanda, Tanzania, Zambia, Malawi, and Madagascar, with discussions ongoing regarding additional markets.
Chief Executive Officer of Publicis Groupe Africa, Koo Govender, expressed enthusiasm about the collaboration:
“This partnership is not only a win for Publicis Groupe Africa but a testament to truly borderless, collaborative, and future-forward marketing across the continent. We deeply value Airtel’s confidence in our team and look forward to our partnership and building something truly impactful together.”
Airtel Africa, a leading telecommunications and mobile money services provider, is widely recognised for its role in bridging the digital divide and promoting financial inclusion across the continent. The company’s core purpose centres on transforming lives by connecting the unconnected and extending access to essential digital services.
Publicis Groupe Africa will deliver a full suite of marketing services including strategy, creative development, storytelling, media planning, digital solutions, and data analytics.
The initiative will be led by its Nairobi-based affiliate, The Partnership Africa, and supported by the group’s affiliate network to ensure strong cultural relevance and local resonance in each market.
The collaboration represents a long-term commitment to elevating Airtel Africa’s community engagement and brand influence while fostering marketing innovation on a continental scale.
