Community spirit helps keep Coco Beach tidy

Dar es Salaam. Along the sun-drenched coastline of Coco Beach, a quiet wave of community care is helping to preserve one of Dar es Salaam’s most cherished public spaces.

Opposite the bustling shoreline sits Wavuvi Kempu, a modest seafood eatery with a mission that goes beyond serving food. Its staff have become unlikely custodians of the beach, maintaining cleanliness and order not just for their patrons, but for every visitor who finds joy along the Indian Ocean’s edge.

“Take care of what you use” is more than a motto here — it is a principle lived out every day.

“We’ve chosen to look after this beach not just for our customers, but for anyone who wants to enjoy it. We keep it clean because we all use it,” said one team member.

Since the management of Coco Beach was handed over to a partnership between public and private sectors, the Wavuvi Kempu team has taken personal responsibility for its upkeep.

Their actions reflect a broader ethos — one where business is guided not only by profit, but by purpose.

For Wavuvi Kempu, cleanliness is not simply about hygiene; it is a moral standard grounded in respect, hospitality, and a sense of shared responsibility.

This mindset has quietly inspired a new tone along the shoreline, with others beginning to follow their example.

In an age when environmental neglect is all too common, Wavuvi Kempu presents a refreshing counter-narrative — proving that lasting change can begin with small, consistent acts of care.

Thanks to their efforts, Coco Beach remains a shining sanctuary — not just for its golden sands and ocean breeze, but for the spirit of stewardship that helps keep it beautiful for everyone.