Hisense unveils Africa’s largest TV in Dar es Salaam, marking milestone in Tanzania’s tech growth
What you need to know:
- The unveiling took place at The Super Dome in Masaki and attracted top Hisense executives, local dealers, corporate partners, and business stakeholders. The event also featured a signing ceremony between Hisense and Mars Communication Ltd, reaffirming their strategic partnership to broaden access to smart technology in Tanzania.
Dar es Salaam. Tanzania's growing reputation as a hub for technological advancement was underscored on May 21, 2025 when global electronics manufacturer Hisense launched a 116-inch television, the largest of its kind introduced on the African continent at an event in Dar es Salaam.
President for Hisense Middle East, Africa and India, Mr Jason Ou, said the company chose Tanzania as the launch site due to the country’s “tremendous technological progress” and enabling environment for investment and innovation.
“Tanzania was the natural choice for this launch,” he said. “We believe in the future of Tanzania and are proud to unveil the future here.”
The unveiling took place at The Super Dome in Masaki and attracted top Hisense executives, local dealers, corporate partners, and business stakeholders.
The event also featured a signing ceremony between Hisense and Mars Communication Ltd, reaffirming their strategic partnership to broaden access to smart technology in Tanzania.
Chief Operating Officer of Mars Communications Ltd, Ms Tahera Karim, described the launch as a reflection of Tanzania’s evolution into a technology-driven nation.
“This is more than a product launch — it’s a celebration of Tanzania’s journey toward becoming a technology-forward nation,” she said. “We are committed to ensuring Tanzanians continue to access high-quality, world-class appliances that enhance life at home while reflecting our local context.”
Vice President for Hisense Middle East and Africa and General Manager for Hisense South Africa, Ms Vivi Liu, said Africa was more than just a consumer market.
“Our work in Tanzania is part of a much larger vision: to grow with the communities we serve,” she said. “We’re proud to create jobs, build capacity, and empower futures — all through technology.”
The launch aligns with Tanzania’s broader digital transformation agenda and affirms its role as a regional technology hub, driven by favourable policies, infrastructure development, and a vibrant innovation ecosystem.
