Huaxin Cement launches ‘Newta’ to revolutionise Tanzania’s construction sector

Dar es Salaam. Maweni Limestone Limited-Tanzania, a subsidiary of China’s Huaxin Group, has launched a new construction product dubbed Newta, a premium-grade wall putty designed to enhance efficiency and quality in Tanzania’s booming construction sector.

The unveiling took place at a vibrant launch event held in Dar es Salaam, marking yet another milestone for Huaxin Cement MLL-Tanzania, which has been operational in the country since 2019.

The launch comes at a time when Tanzania is witnessing a surge in construction activities, driven by infrastructure expansion and real estate growth.

Speaking at the event, Huaxin Group Vice President Mr Wang Jiajun said Newta is the result of extensive research and development aimed at addressing specific market needs, particularly among local contractors and craftsmen.

“We’ve introduced a high-quality product that is easy to use, even for fundis who are new to the industry. Its superior texture ensures smooth application and a polished finish,” said Mr Jiajun.

He noted that Newta's fast-drying properties set it apart from other products in the market, allowing subsequent tasks such as painting to proceed more efficiently—saving both time and labour costs for contractors and project owners.

Mr Jiajun also highlighted the aesthetic value of the product: “It is pure white, making it not only functional but visually appealing when applied on walls.”

Newta is being manufactured at Huaxin’s Mkuranga plant in the Coast Region and is expected to be available nationwide. The company said it has the logistical capacity to distribute the product across the country, ensuring accessibility in both urban and rural construction markets.

“We believe this product will be well-received by Tanzanians, and we are confident in the value it will bring to construction sites across the country,” Mr Jiajun added.

He also praised the Tanzanian government for creating a conducive environment for investment, attributing Huaxin Group’s decision to expand operations in Tanzania to President Samia Suluhu Hassan’s pro-business policies.

“The government’s support has played a critical role in attracting global players like us. It’s why we chose to invest in Maweni Limestone in Tanga and the Mkuranga facility,” he said.

The launch event was also attended by key company executives, including Maweni Limestone Ltd Marketing Director Mr Louis Liu and Huaxin Group Head of Global Brand Marketing Ms Jessica Ma. The event brought together construction sector stakeholders, government representatives, and product distribution agents.

Founded in 1907, Huaxin Group is one of the world’s leading producers of construction materials. The company operates in more than 18 countries and manages over 300 subsidiaries globally.

With the introduction of Newta, Huaxin Cement MLL-Tanzania says it aims to contribute meaningfully to raising standards in the local construction industry while supporting the country’s ongoing infrastructure transformation.