Arusha. Serengeti Breweries Limited (SBL), in collaboration with the National College of Tourism (NCT), has rolled out the second phase of its Learning for Life programme at NCT’s Arusha campus, aiming to empower more young Tanzanians with skills tailored to the country’s fast-growing hospitality sector.
The initiative, first introduced at the Dar es Salaam campus in September 2024, graduated 100 students in May this year. The new Arusha intake will enroll more than 150 youth for practical, demand-driven training linked directly to jobs in hotels, restaurants, and bars across the northern tourism circuit.
SBL said it is also investing in a Training-of-Trainers (ToT) model for NCT instructors to ensure the programme is scalable and sustainable, enabling the college to independently deliver future cohorts.
The curriculum blends classroom lessons with hands-on industry practice and structured internships. Students will also access Diageo Bar Academy modules on mixology, bar operations, and customer service, while acquiring life skills such as communication, leadership, and personal branding.
NCT Principal Dr. Florian Mtey praised the programme’s impact:
“This programme has opened new doors for our students. It goes beyond classroom theory by taking them into real-world environments, boosting their confidence and preparing them to meet the expectations of hospitality employers. We are proud to continue this partnership with SBL here in Arusha.”
In addition, NCT announced a short-term Learning for Life course scheduled to run from September 22 to November 2, 2025. Training costs will be fully covered by SBL, while students will meet their own accommodation, meals, and transport expenses. Applications close on September 16 and forms are available via the NCT website or at campuses in Dar es Salaam, Arusha, and Mwanza.
Eligibility requirements include Tanzanian citizenship, an introduction letter from a local authority or employer, being between 15 and 35 years old, good health, and holding a certificate or higher qualification in hospitality or tourism.
SBL Commercial Director Christopher Gitau said the programme reflects the company’s long-term vision of empowering youth through education and employment.
“At SBL we believe that investing in young people is investing in the future of our communities. Through Learning for Life, we are not only imparting technical skills but also nurturing leadership, entrepreneurship, and the ability to contribute to Tanzania’s hospitality and tourism growth story.”
The Learning for Life programme forms part of SBL’s Spirit of Progress agenda, which focuses on social impact, capacity building, and youth empowerment. With its expansion to Arusha, the initiative is expected to strengthen the hospitality and tourism workforce while creating new pathways to employment for Tanzanian youth.
