You’re a mass media communicator and should therefore avoid bombastic words
Longer It’s? We spotted this one recently at Mwanga Town, the headquarters of Mwanga District in Kilimanjaro Region. Our assumption is that the proprietor of this minibus is a lover of African literature who is likely to have read and loved Chinua Achebe’s 1960 classic novel, No Longer at Ease (not No Longer It’s). Trust Signwriters! PHOTO |AMS
You betray your readers if you write in a manner that gives the impression you’re out to impress, endeavouring to be complex. And instead of delivering to them the intended message you end up confounding them!
