How you can communicate your way to success

Serengeti Breweries Limited

The first thing is to approach your intended audience with an open and flexible state of mind. As you begin to deliver your message be prepared to flex your pre-determined style to suit the audience that you find yourself in front of. Audiences, whether comprised of one or many people, are different and will respond differently to different methods of communication. Sticking to your predetermined style may be the first error you will have made in trying to connect with yours. Flexing your style on learning the kind of audience you are dealing with is the start to winning their trust, a key attribute in effective communication. Furthermore, a sure way of enhancing the trust is to develop a ‘two way’, rather than ‘one way’ style. This requires that you develop an adult relationship with your audience in the sense that your style brings out a dialogue, where you have a conversation, rather than a monologue where you talk at them. You will find that messages will stick better when you involve the audience in them. A keen listening ear will therefore be necessary as you deliver your message as that will help you facilitate that dialogue. Opening a dialogue however puts one at the risk of entertaining views that conflict with those that they are intending to communicate. This is a very scary prospect for anyone not used to entertaining opinions that differ from theirs. This kind of style therefore demands a high level of leadership maturity where one is not only comfortable with handling dissenting views but also where one is well conversant with the topic at hand to be in a good position to debate off those views.

How you can communicate your way to success

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