Let our local firms use Saba Saba trade exhibitions to go global

The Dar es Salaam International Trade Fair (DITF) is here again with us.

Tanzania Trade Development Authority (TanTrade) deserves recognition for its dedication and commitment to ensuring the success of Saba Saba, year in and out.

This year, it is reported that more than 179 foreign companies will be participating in the DITF. They include a company from China, which dedicated a pavilion for the first time, signifying a significant milestone in bilateral relations.

The theme of this year's exhibition, "Tanzania is your right destination for business and investment," reflects the commitment to showcasing Tanzania's potential as a lucrative investment hub.

The 47th DITF features the Saba Saba Expo Village 2023, a forum where local and international investors can converge to exchange ideas and explore business opportunities.

That event aims to attract investments that align with President Samia Suluhu Hassan's vision of driving economic growth and development.

The preparations made, which enhance international participation, sector-specific arrangements, and upgraded infrastructure, set the stage for a successful and transformative trade fair.

Although the Saba Saba Trade Show presents an excellent opportunity for international firms to enter the Tanzanian market, it is equally vital for our local companies to leverage this prestigious trade fair to position themselves in the global market.

By doing so, they can tap into Tanzania's huge market potential and showcase their capabilities to the world.

The TanTrade can effectively position Tanzanian companies in the global market position and unlock their potential as key players in the international market.

That is by actively encouraging and supporting local businesses, promoting local products, facilitating business matchmaking, providing training, sharing success stories, strengthening local supply chains, and offering post-event support.

The TanTrade Fair presents a tremendous opportunity for local companies in Tanzania to engage in international benchmarking and prepare to sell or offer their services beyond the country's borders.

That is possible through targeted strategies and active participation, where local companies can unlock numerous benefits and open doors to international business opportunities.

For the local companies to compete effectively in the global market, they must continuously improve their products or services.

The TanTrade Fair provides an excellent platform to showcase product enhancements, innovations, and quality improvements.

Local companies can demonstrate their commitment to delivering superior offerings, establish credibility and attract potential buyers or partners outside Tanzania.

Strong branding and effective marketing are crucial for local companies which seek to expand internationally.

The trade fair offers abundant networking opportunities with international buyers, distributors, and investors.

The local companies should actively engage in networking activities, attend industry-specific events, and participate in Business to Business (B2B) meetings.

Companies aspiring to sell or offer services outside Tanzania must ensure they are ready for export.

That includes understanding export procedures, compliance with international trade regulations, and logistics considerations.

They should also seek guidance from trade experts, government agencies, and trade associations to navigate these aspects effectively.

The trade fair serves as a valuable learning opportunity for local companies. Learning occurs by observing international trade and trends, industry best practices, and customer preferences.

Consequently, they can gain insights and refine their business strategies. The trade fair can be just the beginning of the journey for local companies to expand internationally.

By leveraging the Dar es Salaam International Trade Fair, local companies can propel their businesses onto the global stage and capitalize on international market opportunities.

The event provides a unique platform for benchmarking against global standards, showcasing capabilities, and fostering connections with international stakeholders.

With strategic planning, market readiness, and a commitment to continuous improvement, local companies can effectively position themselves to sell or offer their services outside of Tanzania, contributing to the country's economic growth and raising its profile as a global business destination.