The future is digital: Embracing change at The Citizen

"We may like it or not, but the future is digital." As I pen these words, I'm acutely aware of the transformative times we are living in. The Citizen's recent announcement of transitioning to a digital-first online subscription platform for weekend editions tells a million words about this. It is a bold move, a pioneering step, and a clear indication that we are not just adapting to change. We are leading it.

Digitalization is not just a trend; it's the new reality of our world. Every sector, from education to healthcare, is embracing this change. In the realm of journalism and media, this shift is even more crucial. The digital-first approach of The Citizen is not just about changing the medium of news delivery; it's about redefining what news means in the 21^st Century.

So, why applaud this move? Firstly, it's about relevance and sustainability. As our readers' habits evolve, we must adapt to that. The move to digital ensures that The Citizen remains an integral part of our readers' daily lives, accessible from anywhere at any time. Secondly, it's about enhancing our content. Digital platforms offer limitless possibilities; interactive features, multimedia content, and real-time updates. This transition means richer, more engaging content for our readers.

But what is the impact of the loss of the physical newspaper on weekends? Yes, one might ask. Yes, it's a significant change, but one paves the way for more dynamic weekend content online. We're not losing our weekend editions but they are being transformed into something better. The digital space allows us to explore more diverse formats; videos, podcasts, and live blogs – offering a more immersive experience.

Moreover, this move is about connecting Tanzania to the world. Our stories, insights, and perspectives can reach a global audience.  It's about opening doors for cross-cultural dialogues and global interactions, thus placing Tanzania more prominently on the international stage.

Now, let's address a concern that often comes with digital transitions; the digital divide. It’s true that not everyone indeed has equal access to digital platforms; that is why we are continuing with weekday print editions. The Citizen ensures that those who rely on traditional media are not left out.

As we look to the future, let's envision the potential of this digital shift. Think of receiving personalized news feeds, engaging in debates with readers from across the globe, and accessing in-depth analyses with a click. That is not just about reading news; it's about experiencing it.

Yes, today in Tanzania, the sight of grandparents with smartphones deeply engrossed in YouTube is becoming increasingly common. This fascinating trend highlights a significant cultural and technological shift in the country. The traditional boundaries of technology usage are being redrawn and demonstrating that digital literacy and the allure of modern technology transcend age.

In Tanzania, grandparents were perceived as guardians of tradition and less likely to engage with advanced technology but are now actively exploring the digital world. For example, YouTube, a social media platform, with its vast array of content, has become a popular platform among the elders in Tanzania.   

That transformation from traditionalists to active participants in the digital world, particularly on platforms like YouTube, is a remarkable development that speaks volumes about the universal appeal and accessibility of digital technology. That shift is significant for several reasons, underlining why embracing the digital age is crucial for citizens of all ages.

The Citizen's digital-first strategy also opens up new opportunities for citizen journalism. May I take this opportunity to invite you, our esteemed reader to join us on this exciting journey. The future is digital, and at The Citizen, we are witnessing it; and actively creating it. Stay connected, stay informed, and let's explore this new digital world together.

Dr. Saumu Jumanne is a Lecturer at Dar es Salaam University College of Education (DUCE).