Dar es Salaam. Everton players will be sporting a new logo on the front of their royal blue shirts for today’s home game against West Ham United.
The Blues main partner, Online Betting Company, SportPesa, is swapping out their shirt sponsorship placement and replacing it with their own ‘Kits For Africa’ kit donation campaign for Everton’s first fixture, following the international break.
Tanzania is among countries thatwill benefit from the programme as the kit will be distributed to various youth teams in the country.
The game will be broadcast live and will be watched by millions of football fans globally, with the switch in logo helping to generate international awareness for the kit donation scheme which will be supporting underprivileged grassroots football teams across the African continent.
SportPesa and Everton have been collecting kits donated by fans, players and members of the public at home games during August and September and will distribute them throughout Africa to less privileged teams and individuals who have a love for playing the beautiful game.
Today’s fixture against Manuel Pellegrini’s West Ham United side is the last opportunity for fans to donate their kits at match days and Evertonians are encouraged to bring old or unused kit to the ‘Kits For Africa’ collection bins situated at the Fan Zone in the Park End or in store at Everton One. The collection bins will be manned by SportPesa staff, who will collect the donated kit ready for distribution to those in need across Africa. Any kit items are accepted including shirts, boots, socks, shorts and other sports apparel.
– the generosity of Evertonians for last season’s campaign saw more than three tonnes of kit donated and distributed across Africa.
‘Kits For Africa’ (K4A) is part of SportPesa’s ongoing commitment to developing grassroots football in the countries where they operate and, since the company’s inception in 2014, they have quickly established themselves as a community focused organisation.
As Africa’s leading sports gaming platform SportPesa has become known as a ‘super brand’ in the continent and is changing lives by accelerating development through sports and well-structured community initiatives.