It is an international best practice to be followed whether or not a franchisor is bound by law or a code of ethics in a world-recognized franchise association.
Unfortunately, in countries with no strong franchise associations or franchise legislation-most of Africa-the situation hasn’t changed much from the pre-1978 it is an international best practice to USA.
The days of unscrupulous franchisors who rely only on a franchise agreement to engage franchisees are numbered as we roll out the Africa Franchising Accelerator Project across Africa.
