Intricacies behind football matches TV broadcast rights

Thursday October 26 2017


Advances in communication technologies have revolutionised broadcasting and coverage of sports. It has enabled billions of people around the world to take part in the spectacle and excitement of major sporting events daily. In the process contributing huge sums of revenue for football clubs.

Copyright and related rights, particularly those relating to broadcasting organisations, underpin the relationship between sport and media. Media houses pay huge sums of money for exclusive rights to broadcast top football events live. 

For most football clubs, the sale of broadcasting and media rights is now one of their biggest source of revenue, generating the funds needed to finance major football matches, refurbish stadiums and contribute to the development of football clubs at grassroots level.

The royalties that broadcasters earn from selling their exclusive footage to other media outlets enable them to invest in the costly organisational and technical infrastructure involved in broadcasting sports events to millions of fans all over the world.

In Tanzania,Azam has been a pioneer in broadcasting live football matches and this in turn contributes to the development of football both at grass-root and national level due to funds that football clubs earn from selling their TV rights.

Their journey of commitment to airing live and recorded football matches in Tanzania started when Azam FC paid paid Star Times to broadcast their matches.


Azam later realised an opportunity in the media business and so Azam TV was born. The TV later bought exclusive rights from TFF and football clubs to broadcast all major football matches in the top flight league. Azam also broadcasts some of international leagues like in 2015 they signed t rights to broadcast the Rwandan, Ugandan and Kenyan Premier League.

Last year July, Azam TV penned a new and improved deal with TFF that extended exclusive rights for them to live broadcast the "Vodacom Premier League" for five years.
The deal was worth $11,040,000, in which each of the 16 teams pockets $579,000 per season, distributed in three instalments, with the last disbursement taking into account placement on the log table, with highest ranked teams getting the lion's share in a descending order.

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