Tanzania eyes UK’s $102 billion outbound market value

Tanzania High Commissioner to the United Kingdom, Ambassador Mbelwa Kairuki. PHOTO | COURTESY

What you need to know:

  • High Commissioner Mbelwa Kairuki has vowed to double tailor-made marketing campaigns as he seeks to woo 100,000 tourists from the UK in 2024, up from 70,000 in 2023, in his latest efforts to pursue economic diplomacy.