Given the importance of pre-franchise sale disclosures, it is important that African countries that are now moving towards franchising indigenous brands under our Africa Franchising Accelerator Project decide between government legislation or to rely on emerging franchise associations-or a combination of both- to regulate the sector.
Given this scenario, I will present the contents of the FDD in a government-regulated market (USA) then the World Franchise Council requirements regarding contents, which all WFC-member associations must subscribe to.
