Dar es Salaam. With just months to go before Tanzania’s 2025 General Election, the country’s political contest is increasingly shifting to the digital realm, where slogans have become a central weapon in the race for influence, legitimacy, and mobilisation.
Even before official campaigns kick off, social media platforms such as X (formerly Twitter), Facebook, TikTok, YouTube and Instagram have been transformed into arenas of political expression, where parties are deploying punchy slogans to rally support and frame public discourse.
