Ways to start moving your business online

Are you thinking of moving your business online? Moving your business online can be very beneficial in today’s marketplace for reasons such as cost reduction, consumer trend and credibility, if you can be located anywhere and sell your product online why have a costly store front? A website, content marketing and social media marketing can be all it needs to grow and manage a successful business online.

The good news is it is easier than it used to be to move your business online. You can even start small and work your way up. If you are thinking of moving your business online here are tips to start or move your business online.

Create your business plan: You need a full proof business plan showing what you are going to do. There are tips online to help you write your business plan or there are business and marketing specialists who can develop and write it for you professionally.

Develop your strategy: Planning your strategy will help you understand how you are going to achieve your objectives, make small measurable goals that build the bigger picture to success. In the same fashion as the business plan, there are tips for planning your marketing strategy online and expert marketing agencies who can help you.

Find your USP: The online market is highly competitive, there are probably hundreds of other businesses doing the same as you. You need to focus your USP to find out what you are going to differently to them, can you deliver better? faster? cheaper?

Choose the best domain name: Your domain name can have a huge impact on the way customers and Google SEO perceive you, so it is important to pick the best domain name that you can. You can buy a domain name as part of a website package at an affordable price.

Set up social media pages: Social media pages are the best internet marketing tool to find and build customers online, it creates brand consistency and builds your credibility, the same goes for content marketing and blog writing. You need to be on the appropriate social media platforms to meet your target and update your pages regularly giving your customers and audience a reason to follow you.

Are your customers on Facebook, Twitter, LinkedIn or Google+? There are companies that manage your social media marketing on your behalf giving you time to focus on what you do best.

Get your website right: Your website is very important as it is your online shop front, the first thing that customers see when they visit you online. Building a website can cost as little as £1 per day and can be responsive to work on all devices, built and designed by professionals so is probably not the expense you might expect! Remember to optimise your website content with the correct copywriting to reflect your customers search terms. Here is a helpful guide on copywriting and content marketing.

Plan for growth: Decide what your plans are for growth, are you going to increase your market share? Expand your product range or offering? Partner with another growing business? Don’t worry if you don’t know your plans for growth as there are business development and marketing specialists who can help.

By now it’s no secret that if your business doesn’t have an online presence, you’re missing out on some money. That’s probably why so many of my coaching clients want to learn about how to move a business online.

You see, many of them already have some sort of business. Some are freelancers, others are business managers and others still are designers. The issue is they’ve built their businesses offline and now want to focus on scaling by moving online.

Source: adastrauk.com