Coke Studio Africa season three is on

Following the success of Coke Studio Africa Season 2, The Coca-Cola Company, in partnership with Kenya Airways, is happy to announce the return of its flagship African music show for the 3rd  season.

The show, which unlike other music programmes that focus on the emergence of a winner, is a non-competitive format which seeks to bring together and showcase the diversity of African musical talent. Coke Studio Africa show brings together artists from different genres, eras and regions to create a modern and authentic sound through musical fusion.It also gives upcoming artists the opportunity to work with some of the best local and international music and production talent.

The new season will feature artists from Tanzania, Mozambique, Kenya, Uganda and Nigeria and for the first time these artists will collaborate in a unique format of mash-ups - the latest trend in the global music industry. “A celebration of African music” being its core element, Coke Studio Africa’s new season will feature performances and collaborations from popular artists who have made a mark on their local music scene and the up and rising stars.

Under the partnership, Kenya Airways will fly in all the Coke Studio Africa artistes and producers. The alignment of values between the two major brands’ core beliefs and principles is the strategic foundation for the partnership

Celebrate African music

Speaking about Coke Studio Africa Season 3, Coca-Cola Senior Brand Manager, Otome Oyo stated that; “Our objective is to reinvent the way music captures the imagination and heart of our continent. Coke Studio Season 3 will not only celebrate our local African grown music talent but also create unique collaborations that we believe our consumers and our audience want to hear.”

The preceding seasons saw Tanzania’s heavyweights; the likes of Diamond Platnumz, Joh Makini, Shaa and Vanessa Mdee (among others) do amazing performances on stage. Renditions included Diamond’s Mdogo Mdogo, Ukimuona, Yemi Alade’s Johnny, P Square’s temptation, Vanessa Mdee’s Hawajui, among other popular songs. The billing for the third season is as expected, top notch.  Viewers from across the African continent will yet again witness some of their favourite artists do what they do best on stage; sing and wow the crowd with spectacular performances.

The success of coke studio is indicative of Africa’s desire to see their musicians working together to create a fusion of beautiful African melodies. The performances, ever so engaging truly depict the essence of African music; which is aimed at entertaining its audience and showing them that, even with different cultures, music can unite them to become one. Thereby making music the continental voice for all Africans.

Mr Njowoka stated that this season of Coke Studio Africa promises to be bigger and better and will have something for everyone. Some of the acts to be featured this season are Ali Kiba, Vanessa Mdee, Ben Pol and Fid Q from Tanzania. Others are AVRIL, Wangeci, The Unstoppable Elani and Juacali for Kenya while artists like Yemi Alade and Vanessa Mdee will be returning and for the first time, African queen crooner 2Face Idibia will be joining the star studded lineup. Other acts set for this season include Dr Jose Chameleone, Neyma, Dama Do Bling from Mozambique.

Showcasing Africa

Kenya Airways Head of Marketing Africa Jacquie Muhati said the partnership will give the artists an opportunity to experience and celebrate Africa through KQ’s great product offering and warm African hospitality. “This is a great opportunity to showcase Africa in our new fleet which is the youngest in the continent. We are keen to grow young African talent.”

Ms. Muhati added that the partnership was a confirmation of the airlines support for the championing of the music industry in Africa and its desire to be part of talent nurturing and career growth for African artists.

Grammy Award winning musician and producer Zwai Bala, of ground-breaking South African Kwaito group TKZee, will be the show’s music director. Brett Lotriet, a renowned International TV director and producer will be working as the Coke Studio Season 3 series producer.

The musicians along with the highly talented house band will present new tracks each week which will be produced by both local and international producers. Some of the producers include Jaaz Odongo, Eric Musyoka and Kevin Provoke from Kenya, Cobhams Asuquo, Masterkraft and Chopstix from Nigeria, Owour Arunga from USA, Nahreel from Tanzania and Silvastone from the UK. With this pool of music geniuses this show will take music production on the continent to a whole new level. Editor’s Notes:

A mash-up is a song or composition created by blending two or more pre-recorded songs, usually by overlaying the track of one song seamlessly over the track of another to create a new piece featuring both musicians.

To keep up with all Coke Studio Africa related information including artists, collaborations, lyrics & Television airing times follow the hashtag #cokestudioafrica or find us online at the following pages

• 26 of Africa’s hottest musicians

• 52  New songs

• 9 world class music shows

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