Facebook employees unveil a new logo and the name 'Meta' on the sign in front of Facebook headquarters on October 28, 2021 in Menlo Park, California. PHOTO | AFP
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What you need to know:
US tech blog The Verge first reported earlier this month that the rebrand is part of plans to shift gears from being seen as a social media company to focus on Zuckerberg’s plans for building the metaverse.
The new handle comes as the social media giant tries to fend off one of its worst crises yet and pivot to its ambitions for the "metaverse" virtual reality version of the internet that the tech giant sees as the future.