Dar es Salaam. Arusha has been challenged to leverage its geographical advantages and untapped potential to position itself as a serious competitor to Rwanda in the lucrative conference tourism sector.
The call was made by the executive director of the Public-Private Partnership Centre (PPPC), Mr David Kafulila, who noted that Arusha’s larger geographical area—37,000 square kilometres compared to Rwanda’s 27,000—offered a competitive edge.
