Dubai: Not Just for the Wealthy

Dar es Salaam. Long viewed as a playground for the rich, Dubai’s glittering skyline and luxury shopping often overshadow its more accessible side.

However, officials from Dubai’s Department of Economy and Tourism (DET) are challenging that perception, showcasing a city that caters to all budgets.

Speaking at a press conference in Dar es Salaam on Monday, June 16, 2025, DET’s senior manager, Ms Amna Bin Hendi, and public relations manager, Ms Sonali Shah, outlined efforts to position Dubai as an inclusive destination.

“While we’re proud of our five-star hotels, we also offer a wide range of one- to three-star options,” said Ms Bin Hendi, adding: “Even a three-star hotel in Dubai can feel like a five-star elsewhere.”

Ms Shah added that properties like Rove Hotels—located in central areas such as Downtown Dubai and La Mer—offer comfort and convenience without the high price tag.

Dubai’s affordability extends beyond accommodation. The city offers an array of free and low-cost cultural experiences.

Visitors can explore the Al Fahidi Historical District, home to traditional wind-tower architecture and narrow alleyways that reflect Dubai’s heritage as a fishing village.

Nearby, a short ride across Dubai Creek on a traditional Abra boat costs less than a dollar and provides scenic views of the bustling spice and gold souks.

“For travellers on a budget, our street food is excellent and cheap,” Ms Bin Hendi noted, pointing to Dubai’s diverse culinary offerings.

A visit to the iconic Dubai Frame offers panoramic views of the city’s evolution—from the old town’s low-rise buildings to the modern skyline featuring the Burj Khalifa. “It’s a beautiful way to witness our transformation,” she added.

For beach lovers, Kite Beach is free and open to the public, offering sunbathing and swimming opportunities against a backdrop of the Arabian Gulf.

Even shopping—often associated with extravagance in Dubai—can be budget-friendly.

During the Dubai Shopping Festival in December, discounts of up to 90 percent are offered on international brands. “That’s the time to save up and hit the malls,” advised Ms Shah.

The summer months also bring Dubai Summer Surprises, with further deals across the city.

Visitors seeking global cuisine without premium prices can enjoy the seasonal Global Village, which showcases food, crafts, and entertainment from across the world.

Dubai also ranks highly for safety and accessibility. With wheelchair-friendly beaches, autism-certified hotels, and inclusive public transport, the city caters to all travellers.

Events such as the Dubai Fitness Challenge offer free yoga, cycling, and kickboxing sessions citywide.

While the cooler months from November to March are popular with tourists, summer offers lower prices and a wealth of indoor attractions like IMG Worlds of Adventure, the world’s largest indoor theme park.

“We’re heat-ready. There’s air conditioning everywhere—even at bus stops,” said Ms Shah.

Looking ahead, DET is exploring partnerships with Tanzania’s tourism sector. “Dubai isn’t just for the wealthy. There’s something here for everyone,” Ms Bin Hendi affirmed.