Dar es Salaam. Serengeti Breweries Limited (SBL) has won the President’s Manufacturer of the Year Award at the 19th President’s Manufacturer of the Year Awards (PMAYA), reinforcing its position as a key player in Tanzania’s manufacturing sector.
SBL emerged the winner in the Alcoholic Beverages – Large Scale category at the awards held on September 3, 2026.
The recognition highlights the company’s efforts to promote sustainable manufacturing, strengthen local value chains and create economic and social value through its operations.
Organised by the Confederation of Tanzania Industries (CTI), the PMAYA awards recognise manufacturers making significant contributions to the country’s industrial development.
This year’s 19th edition was held under the theme “Green Elegance – Celebrating Sustainable Manufacturing Practices”, placing emphasis on the importance of sustainable production in shaping the future of Tanzania’s manufacturing sector.
For SBL, the award reflects an approach to manufacturing that links its operations with the wider Tanzanian economy, particularly through its support for local agricultural value chains.
The company sources locally grown raw materials, including sorghum, barley and maize, creating demand for agricultural produce while helping strengthen markets for farmers and build a more resilient domestic supply chain.
SBL said the approach forms part of its broader ambition to increase the value created within Tanzania by connecting local agriculture with manufacturing and consumers.
Sustainable business practices are also central to the company’s operations and investments. SBL continues to pursue ways of improving resource efficiency, reducing environmental impact and making its production processes more sustainable.
Through investments in technology, operational improvements and resource management, the brewer is working to improve the efficiency of energy, water and other production inputs while reducing waste across its operations.
The company said sustainability is increasingly embedded in manufacturing decisions, from sourcing raw materials to production and distribution.
Beyond production, SBL places emphasis on creating a safe, inclusive and responsible workplace. It promotes health and safety across its operations while supporting employees to develop their skills and advance professionally.
Its commitment to inclusion also includes efforts to create opportunities for women and young people across its workforce and wider value chain.
The company’s manufacturing operations are complemented by long-term community investments, particularly in water access, skills development and livelihoods.
Through programmes supporting access to clean and safe water, vocational and hospitality skills development, and agricultural livelihoods, SBL works with partners and communities to address challenges beyond its core manufacturing operations.
Commenting on the recognition, SBL Managing Director Obinna Anyalebechi said the award reflected the commitment of the company’s employees and partners.
“This recognition is a testament to the commitment of our people and partners who continue to support us to manufacture responsibly and create lasting value,” he said.
“For us, sustainable manufacturing is not simply about producing efficiently; it is about strengthening local value chains, investing in our people, protecting our environment and contributing meaningfully to the communities where we live, work, source and sell.”
The PMAYA recognition adds to SBL’s efforts to pursue responsible and sustainable growth, while reinforcing its contribution to Tanzania’s manufacturing and industrialisation agenda.
As Tanzania advances its manufacturing ambitions, the company said it would continue investing in innovation, strengthening local partnerships and embedding sustainability across its operations.
The goal, it said, is to support economic progress while advancing environmental responsibility and building stronger and more resilient communities.
