DIGITAL TRENDS: The Kodak moment branding?

For a thriving brand, the best way to understand future priorities is not just about seeing their investment re-allocation but also how their people think; how their leaders behave innovatively. In retrospective, what happened with the Kodak; they didn’t only discover the digital camera but also decided to bury it, as they were frightened to innovate; they decided to kill their golden opportunities. The new motto is “innovate or perish.” Is your brand about to perish? The traditional car companies have failed to innovate; opting to work hard innovating ads for display on bill boards while their large factories are becoming increasingly obsolete. Saudi Arabia was fuelling almost all traditional cars. However, the shift to electric vehicles by far has made Chile, the new Saudi Arabia due to its largest lithium deposits in the world. Lithium is vital in manufacturing EV batteries.

DIGITAL TRENDS: The Kodak moment branding?

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