Tiwa Savage leaves Mavin Records, signs for Universal

Friday May 3 2019


Lagos. Singer Tiwa Savage, has left Mavin records after seven years - Tiwa shared a snap of herself with Sir Lucian Grainge, the CEO of Universal Music Group - Mavin boss, Don Jazzy, has also wished Tiwa well in her new endeavours The Nigerian music scene has been wowed with several hit songs from Mavin Records’ first lady, Tiwa Savage. The songstress has been known to bless the Nigerian airwaves with her music and is even seen as a threat by other female singers in the industry. Despite having a wonderful career with Donjazzy led Mavin Records; the singer has left the label for American music label, Universal Music Group.

Tiwa Savage has built her brand as an artist to a towering height. She is one of the few top Nigerian singers breaking into the international market at a fast pace. Her experience in the music industry, spanning from her songwriting days to being a backup singer, has proven useful in her career.

She has won numerous awards including the MTV Europe Music Awards for Best African Act (the first African female to win the award) amidst scores of nominations. Her fanbase has grown tremendously, making her one of the most followed celebrities in Nigeria (with over 6.6 million followers on Instagram).

In 2018, she became the first African female musician to sell out the Indigo O2 in London. Toward the end of the year, she was chosen by Coldplay‘s lead singer Chris Martin alongside Beyonce, Jay Z, Ed Sheeran, as one of the acts to perform at the Global Citizen Festival in Johannesburg to an audience of about 70,000 people.