The agreement should therefore explicitly describe the entire extent of the franchisor’s relationship with the franchisees, leaving nothing to guesswork.
If the agreement favors only one party, it serves no purpose as a discontented franchisee will not be motivated to serve the aims of the franchisor, will not talk positively about the franchisor nor will (s)he promote, together with other franchisees, the image and trademark of the franchisor
A more accurate analogy today of franchising which is easily reflected in the dependence stage of the franchise e-factor is that of a virgin bride (franchisee) and an experienced groom (franchisor).
