Friday, May 25, 2018

Precision Air seeks to grow its customer base


By Alex Malanga @ChiefMalanga

Dar es Salaam. Precision Air Tanzania plans to increase its customer base by between 20 and 30 per cent come next year.

This comes after company’s decision to sign a three-year Memorandum of Understanding (MoU) with Maxcom Africa for provision of electronic ticketing platform.

Under the pact, Precision Air’s customers will stand a chance to pay for their tickets through all mobile phones payment platforms, banks and Maximalipo agents.

“We are optimistic of increasing the number of our customers from the current 400,000 to between 480,000 and 520, 000 per year,” said the Precision Air managing director, Ms Sauda Rajab.

She banks her hopes on the grounds that the partnership will provide the company’s customers with flexibility in purchasing flight tickets conveniently.

“Our company will continue to explore new improved technologies that will enhance our customer journey experience and at the same time improve our business processes,” Ms Rajab said.

She said they would increase the number of their routes in the near future as the demand arises.

Currently the 25-year Precision Air has 12 routes across the region with some of them having at least three frequencies per day.

“We plan to extend our reach across the East African market. Basing on our performance, we will have to buy new aircraft in order to walk the talk,” she stressed.

At the moment, according to the Precision Air marketing and corporate communications manager, Mr Hillary Mremi, the company has nine aircraft. Commenting on the partnership, the country director for Maxcom Africa, Mr Charles Natai, said Precision Air is a strategic partner to Maxmalipo.

“Through this partnership, they will have every reason to record a good performance due to an expected customers increase,” he said.

He added: “It is through this partnership that makes Precision Air become the first airline to have over 16,000 tickets pay points countrywide and 30,000 across the East African region.”

Precision Air was established in 1993 as a private charter air Transport Company mainly providing connections to tourists visiting the rich natural attractions of Serengeti National Park, Ngorongoro Crater, in northern Tanzania, the Zanzibar Island in the Indian Ocean and other parts of the country from Arusha town as its base. Currently headquartered in Dar es Salaam.

it has grown to become a reputable airline in East Africa and Africa at large. Operating from Dar es Salaam with flights to Arusha, Bukoba, Kilimanjaro, Mtwara, Mwanza, Tabora, Zanzibar and Nairobi