Airtel Money blitz starts with a bang

Airtel Tanzania managing director Sunil Colaso speaks in Dar es Salaam yesterday during the official introduction of the firm’s special campaign that will see an advert – bearing a cartoon called “Mr. Money” – appearing in various media outlets with different messages of what the service (Airtel Money) entails and what it does. Related article on page 14. PHOTO|COURTESY OF AIRTEL

What you need to know:

Airtel Tanzania yesterday officially launched its “Mr Money” campaign to promote the use of its mobile money transfer service, Airtel Money.