ZITF touted as gateway for small traders to international markets
Unique Touch CEO Edwin Robert George (centre) interacts with exhibitors at the Zanzibar International Trade Fair (ZITF). The fair, which has attracted entrepreneurs from across Africa and South America, aims to equip small-scale traders with the skills needed to penetrate international markets. PHOTO|COURTESY
Zanzibar. Small-scale traders and entrepreneurs have been urged to use the Zanzibar International Trade Fair (ZITF) as a strategic platform for learning, networking and expanding their businesses to international markets.
Speaking during the ongoing fair, the chief executive officer and founder of Unique Touch, the organiser of ZITF in collaboration with the Zanzibar government, Mr Edwin Robert George, said the initiative is designed to go beyond mere participation by equipping traders with practical skills, market knowledge and business connections needed to compete globally.
