Zuchu announced as Tridea brand ambassador

Dar es Salaam. Bongo Flava artiste Zuhura Othman Soud,aka Zuchu who is on the Wasafi Records’ books has signed a deal to become Tridea Cosmetics brand Ambassador.

The deal will see the artist featured in all Tridea Cosmetics products which will run across TV, print and online channels as well as in-store.

“Zuchu is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and what our products play in helping women to feel their best. Tridea Cosmetics admires her for her principles and talens.” said Grace Luswaga Tridea Cosmetics CEO.

According to her Tridea Cosmetics’s female product heritage lies in creating beauty products that, at the touch of a button, remove the barriers to achieving beautiful hair and skin.

“Tridea Cosmetics wants every woman to glow inside and out with the confidence that comes with feeling beautiful and Zuchu is the ideal woman to help communicate this,” said MS Luswaga.

On her part, Zuchu who was present at the press briefing, said that she was excited to be appointed as the face of Tridea Cosmetics, and she believes it is a win for all Tanzanian women and girls across the country.

"I have always set the bar high for myself with everything I do, but to become a brand ambassador for Tridea Cosmetics, it feels like a whole new level, the brand stands for both beauty and female strength and I am excited to help define what that means to a new generation of women.I still remember as a child the Jambo Advert which became a sensation in Tanzania – ‘Kama Mama Kama Binti’," she said.

Zuchu is a recording artiste who is currently riding high with her hit single ‘Che Che’ which follows other hit single that she released early in the year off her debut LP ‘I am Zuchu’.