Celebrated musician Ali Kiba has finally released his eagerly-awaited song Lupela after weeks of anticipation amongst his legions of fans in East Africa and beyond.
What you need to know:
The song is part of the Poaching Steals from Us All campaign, launched last year by WildAid and the African Wildlife Foundation, who work together in Africa and Asia to reduce consumer demand for wildlife products and to raise awareness of Africa’s poaching crisis.
Dar es Salaam. Celebrated musician Ali Kiba has finally released his eagerly-awaited song Lupela after weeks of anticipation amongst his legions of fans in East Africa and beyond.
The song is part of the Poaching Steals from Us All campaign, launched last year by WildAid and the African Wildlife Foundation, who work together in Africa and Asia to reduce consumer demand for wildlife products and to raise awareness of Africa’s poaching crisis.
The video that showcases the song was shot on location in Los Angeles, USA, where Ali Kiba was appearing as a guest of honour at a glittering event hosted by the international wildlife organisation WildAid.
Under the slogan Ujangili Unatuumiza Sote, Ali Kiba has worked alongside WildAid to raise awareness in Tanzania about the plight of the nation’s elephants, which have been slaughtered in their thousands for their ivory.
At a star-studded event held at the Slipway Hotel in Dar es Salaam at the weekend, invited guests and the media got to hear the song and see the video for the first time.
“We’re so proud to have Ali Kiba as a WildAid ambassador,” said Ms Salome Gasabile of WildAid.
“Over the past year, he and his manager Seven have worked tirelessly for the elephants and we know that this song is going to make a big impact. “It was a pleasure to be part of this project. I hope whenever someone listens to this song, they will remember the positive impact elephants have towards Africa’s heritage and economy,” she said.
