Yas, Redington partner to bring iPhone 16E to Tanzanian market
Dar es Salaam. Tanzanians will now have nationwide access to Apple’s newest smartphone, the iPhone 16E, thanks to a new partnership between Yas andRedington, Apple’s authorized distributor in Tanzania.
The collaboration makes Yas the first telecommunications company in the country to offer the iPhone 16E through its retail stores, reinforcing its role as a key player in the digital technology space.
Under the deal, customers purchasing the iPhone 16E from Yas stores will receive more than just a cutting-edge device. Each purchase comes bundled with 96GB of data valid for one year and a free 2W power adapter, part of a value-driven package designed to deliver a seamless, connected experience from the moment the phone is unboxed.
Speaking on the launch, Ikunda Ngowi, Mid Segments and Youth Manager at Yas, said the partnership reflects Yas’s broader strategy to make digital innovation more accessible to Tanzanians.
“At Yas, we’re committed to offering technology that doesn’t just connect people—it transforms their daily lives,” said Ngowi. “The iPhone 16E is equipped with Apple Intelligence, a 48MP camera, and water resistance, yet remains the most affordable in the iPhone 16 series. This partnership makes it easier for our customers, especially the rising middle class, to own a premium device—complete with data and accessories.”
The iPhone 16E, positioned as an entry-level model in Apple’s latest lineup, is expected to appeal to first-time iPhone users and tech-savvy consumers alike, with its powerful features and competitive pricing.
Eric Mkomoye, Independent Retailers Manager at Redington, said the collaboration aims to enhance accessibility to genuine Apple products while offering added value to consumers.
“We’re excited to work with Yas to expand access to the iPhone 16E across Tanzania,” Mkomoye said. “As Apple’s authorized distributor, Redington is focused on ensuring that customers get authentic products with bundled services that deliver real value and an exceptional customer experience.”
With this launch, Yas not only cements its status as a digital enabler but also sets a precedent in Tanzania’s tech retail market. The availability of the iPhone 16E across its retail network positions the telecom company at the forefront of delivering global technology solutions tailored to local needs.
