It is 2024, and the global order is dominated by giant American and Chinese social media platforms. However, these supposedly modern information vehicles operate much like the media did in Africa between the 1960s and the start of the 1990s.
We got here via a long and winding technological highway. The world’s population today is estimated to be around 8.2 billion people. As of January 2025, the total number of people worldwide using social media is estimated to be 5.22 billion—63.66 per cent of the global population.
