Dar es Salaam. Zanzibar has officially launched its first-ever Visit Zanzibar marketing campaign in London, using the world-famous London buses as high-impact moving platforms to introduce the islands to millions of residents and international visitors in the UK capital.
The campaign was launched by Tanzania’s High Commissioner to the United Kingdom and Republic of Ireland, Mbelwa Kairuki, and is a strategic initiative of the Zanzibar Commission for Tourism (ZCT). Its aim is to build destination awareness and boost international arrivals to Zanzibar.
